Advertising: the Magazine Game Informer

Informer an advertisement for overaged Spice caught my eye. The ground for this was because it was large scale, in your face, and took up twain pages. The way that this ad found and reinforced the brand name was very(prenominal) clever. The ad used very neutral, warm welcoming colourize such as dark orange, and full-bodied with bold white text. This seems to be a typical old gaminess ad in my eyes. I say this because the way old alter faces its self is humorous provided at the same time, without a dubiety seriously anthropoid.This is an obvious point, because in the add the gentleman is covered in the old spice foaming clay dry wash while riding a giant crow away from the sunset while beingness struck by lighting. This concurs a very bold point that it is the manly of manliest body washes. This is app bent because not any average man could rigging riding a giant crow as well as a substantial lightning strike all while covered in a foamy blanket of body wash. When i t comes to the question of what I conceive of they are trying to create, I deliberate they are trying to portray this superior man of men motion-picture show.I am able to link this ad with new(prenominal)s that I work seen for old spice in the same manner. such as a commercial I remember about the man that your man could smell like the slogan of the ad is that Were not apothegm this body wash will make your man into a amatory millionaire jet fighter pilot, hardly we are insinuating it. This reinforces my point that the company Old Spice is trying to create a superior image that their body wash represents. Back to the magazine ad, I feel that creating this superior image targets young as well as older men.They appear alter to a younger age group while also targeting a more middle age group that represents everything they could have been in their lives, but can be by using their body wash so as insinuated in the commercial I talked about previously. The placement of this ad in the magazine is more towards the end. The ad itself is outlined by a white border, which complements the bold large white text. The man riding the big bird takes up one page while a blind drunk up of the mans face takes up the other half.This is important because I moot that they are trying to show what the man is capable of by presentation him riding the bird while holding the body wash, while on the other half of the ad they show a close up of his face, which displays confidence. You can tell this by his facial expression. He seems sympathetic but also sincere at the same time. While on the other hand he is riding the bird with a yelling face, such as athletes do when they are getting pumped up. This is relevant because this is an NFL endorsed ad.I believe that this can also portray two sides to the body wash, such as confident and upcoming but also compassionate. This may also have to do with the scent showtime that they are advertising. Which probably has to do with su bject matter business. This ad influences me, and attracts me to their product because I feel that this scent will make me feel as if I am more confident and cause for business, or showtime. This is something that is important to many people as well as me.If I am feeling good about myself and how I smell, I may be more apt to be more outgoing and in a better mood throughout my day or night. I feel like people are looking for products that add them more drive. I say this because that is something that I look for, such as more appeal and confidence. Overall, I believe that this ad is trying to shoot the breeze the coolness that everyone wants. They are able to do this by showing two different sides of a person through this two page-spanning ad intentional around the scent showtime. This is represented through the warm subtle colors surrounding the ad, with the popping lightning bolt striking the man and the body wash bottle in the background. Which is displaying the more confiden t outgoing side of the scent. These are important characteristics, because when it comes to smelling right it is very important. People do not want over dominating scents, they want scents that attract others, and give them a new sense of achievement and accomplishment like old spice portrays this scent to be.