Global management strategy Essay Example | Topics and Well Written Essays - 2500 words

Global management strategy - Essay Example This research has applied global marketing theories and frameworks supported by a well-structured bibliography of various international marketing components relating to market entry into a new market. This paper finally gives its findings and recommendations on the proposed venture. It is never anyones wish to feel unwell and be forced to seek medication. Nevertheless, individuals find themselves visiting pharmacies on various occasions to get the needed medical assistance. The usual ailments experienced by people have a broad selection of drugs that can be acquired over-the-counter in numerous pharmacies in the city of Prague. That notwithstanding, in as much of Czech Republic, an individual cannot purchase drugs from any drugstore like is in the case in the United States. A pharmacist can only do the sale of drugs in Czech Republic, and people find themselves making long queues await their turn to be served by a pharmacist at the counter. Conversely, eye products that include spectacles, contact lenses, and eye drops cannot be found in pharmacies in the country unless an individual visits an optician with a prescription. Toiletries and other products made to improve hygiene are also unavailable in Czech Republic pharmacies but can be purchased in stores elsewhere. Pharmacies in Czech Republic normally have queues for those who have prescriptions and those individuals without. "Na rezept" indicates the queue for people with prescriptions and people without prescriptions are made to stand on the "bezrezeptu" lines. Language barriers are often major impediments for individuals who do not speak the native Czech dialects. Primarily three companies namely; Leevia, which would later change its name to Zentiva, Lachema and Galena, which was purchased by the United Pharmaceutical Establishment (SPOFA) during the late 1980, built