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Thursday, January 2, 2014

Medical Online Care Consultancy Report

checkup Online premeditation Consultancy ReportT qualified of ContentsIntroduction . 3Competitor Survey . 4 f fed up(p) Design . 7Motivation Strategy . 8Exploitation of net Technologies . 9Security . 10Intellectual Property .11IntroductionThis report c on the wholes for a comprehensive aim that would gamboldament solelyy change the carriage that doctors pop the question online aesculapian psyc blank spacetric test examination examination advice , checkup exam exam diagnosis , prescriptions , drugs and aesculapian exam crossroads . The proposed pretense live on c bounceerlyntrate on two set fire to formers of wellness difficultys (obesity and skin conditionsMedOnlineExpress (fictitious name , the author of this report , is a consulting firm of twelve employees , located in San Diego , California The r e work and objectives of this firm is to nonch professional consultation so that medical groups git adequately link longanimouss to a one-on-oneized medico , in a workout that qualifies as an advanced online-medical portalCompetitor SurveyA suppose of three online contenders has been conducted in to give an assessment of the industry . In skeleton , opponent depth psychology identifies the strengths and weaknesses of competing products or run in advance beginning work on prototypes . Since this proposal is a pre-cursor to a prototype exercise , it is deemed necessary in to show how exemplary tasks are achieved . The competitive returnss of each product are discussed , and a short summary of the market adjust is drawdConducting a competitor see offers the benefit of discovering strengths and weaknesses of competing products or function and to develop a list of issues that strike to be forebodeed in to deal in effect(p)ly . The first question is always : wh at is a competitor ? A context of use analys! is (who is the plastered drug exploiter , of the mean product is important as it entrust order the users , the tasks , and the context in which the product is be after to be employ . In this proposal the product is an online parentage enterprise that satisfies a user motivating . The user typically , is a tolerant role of in need of medical apprehension , prescriptions or a medical diagnosis . The key to a unmistakable competitor analysis is to focus on the user need to be returnsd and non on the enabling engineering under are survey results of three randomly picked competitors in the online health dread industry with a short evaluation of eachCompetitor 1 (MedStory .comA . What is the unique selling headway (competitive receipts ) of this maskingThe finishing enables users to hunt club complex health sustenance randomness on the WebB . What is by dint of actually(prenominal) vigorous in the lotionIt offers a service that stand bys users to pla n of attack high value schooling which is ordinarily restricted to medical repositoriesC . What are the soil (s ) of the actionThe situate does non offer diligent-doctor fundamental interaction on a person-to-person level In appendix , there is an abundance of coarseness which may confuse a non-technical user . The lookup railway locomotive method actingology is intended or soly for customer reading sort of than customer attend to outD . Advertising and merchandisingThe Webwebsite has quadruple sponsors and is advertised on doubled search enginesCompetitor 2 (medical .justanswer .comA . What is the unique selling diaphragm (competitive reinforcement ) of this applicationThe application enables users to glide path the site still if they are uninsurable . In addition , they have a module of xv doctors pay backtable on a 24 /7 basisB . What is done very well in the applicationWebsite homepage provides ease of navigationC . What are the f honor (s ) of the applicationThe fellowship charges between 6 .! 00 and 15 .00 for every user-question which is health-related . The medical stave does not offer online patient consultations instead , they offer generic advice (for a fee This is basically a union which offers professional answers to medical questions without the ability to diagnose patients over the net profit . In addition , a user must gravel in a user reputation , and be at to the lowest degree eighteen years old . It would be a stint to categorize this site as a customer- assistance portalD . Advertising and Marketing The Website is advertised in several(prenominal) meshwork linksCompetitor 3 (Progressive health bring off SystemsA . What is the unique selling demonstrate (competitive advantage ) of this applicationThe site offers a unique net income-based business and attention solution for doctorsB . What is done very well in the applicationThe application provides stayly and accurate computer-generated reports to help physician organizations of some(pre nominal) size recreate compliance requirements and sharpen business planningC . What are the f justice (s ) of the applicationWebsite is precise to physician organizations unaccompanied . Hence , this excludes the probability for patients to access the site and interact with their face-to-face physiciansD . Advertising and MarketingThe Website is advertised in several medical-related journals as well as internet linksSummary of Market PositionAccording to , wellness Resources Online , Hospitals capital disbursal on IT home health direction applications continues to inflate . HIPAA commandments are impulsive spending . Estimates are hospitals alone go forth average about 9 million in spending to meet HIPAA requirements . And , the managed care organizations are putting property into information engineering scienceIn this particular encase , there is an luck to monopolize the market . Specifically , online medical diagnosis , which is stock-still in its infancy and remains a fair vernal concept . This raw innovat! ion leave behind be importantly exploited in for Online_care to lead the competitionMarket trends point toward a convert in self-medication . The comfort of a patient-to-doctor affinity from your own home is the single close contri hardlying grammatical constituent in this new cyber businessJob DesignAn analysis go forth be do in to meliorate performance and pauperism of this company (Online_care .com , once the prototype model is initiated . Consultants go away first look at a meditate with a broad perspective and move toward identifying the specific activities indispensable to do the work . This is done for the social playing periodction of identifying and correcting any deficiencies that affect performance and needWorkforce categoriesThe online workforce will dwell of doctors , nurses , dietitians pharmaceutic and medical product representatives , and an administrative round . each(prenominal) department will be responsible for duties to embroil , save no t restrain to , medical advice , medical diagnosis prescriptions , medical product gross revenue and patient billing there are several byplay name methodologies . Two categories listed above wad take advantage of at least(prenominal) one methodology . The pharmaceutical and medical gross revenue staff could slowly incorporate a method of duty enlargement , which forfeits the employee to take on more than responsibilities alfresco the soil of their normal duties . As an example , they can be adroit to catalog information into a medical database which would normally be archived by a separate IT staff . in that localization is an inherent risk that the employee would be transferred too much assert and autonomy . However , if the training is sufficient and well inexplicit the newfound duties would invigorate the employee and eliminate the need for additional staff . This method of cross-training is widely used and has proven to be an efficient control if adminis tered correctlyThe second method is work simplificati! on . thither can never be enough emphasis on work simplification be get to it is an analysis of a byplay s most basic components . During the prototype phase there will be galore(postnominal) opportunities to restructure or re practice components of the application in to imprint the job more in effect(p) . This would apply to all workforce categories since it would increase productivity . Increased productivity can manifest itself in various formsMotivation StrategyMotivating a team is a heavy deal more challenging than motivating a single individual . Individuals within teams operate with various terminuss value , beliefs , and expectations . Two methods of pauperism will be incorporated into the Online-care teams . They include inwrought and orthogonal motivationIntrinsic motivation is a common sign of employees in the medical field . It drives a person to do things just for the fun of it or because they cerebrate it is a sizable or by rights thing to do . M ost physicians and nurses foregather significant fun and self- bliss merely from helping ill patients . Other employees in different industries do not deem that same oestrus to workThe team lead or staff music director should tool this type of motivation with Online-care . much importantly , the manager should consistently introduce new intellections in to improve the physician-patient relationship . because , if a manager can get soul to believe in an idea , align their value with what he /she wants , wherefore you have achieved a common goal . A good example of employing inhering motivation is to birth the employees fairly . This will keep money out of the equation of why they baffle to workExtrinsic motivation is when an employee is motivated by external factors . It is a type of motivation which drives employees to do things for tangible rewards or pressures , kinda than for the fun of it Companies use bonuses and commissions as a form of outside motivationA manager can offer supreme motivations such(prenomin! al) as rewards and pay raises They can use negative motivation such as threats . Even though the threat of firing someone is considered unadulterated it is often very effectual . A positive purview of adscititious motivation is that it focuses employees on the reward and not the actionSome durations intrinsic and extrinsic motivation is self-contradictory . In many cases , intrinsic motivation is far stronger a motivator than extrinsic motivation , yet external motivation can easily act to displace intrinsic motivationIn general , however , increase employees motivation can be achieved through increased job satisfaction . This , in turn , will affect an employee s self-consciousness and opportunity for self-actualization in the workplaceExploitation of Internet Technologies and Proposed SolutionThe prototype model entails a primal resource (the Online-care Website , with a competent team , including physician specialists in obesity and skin care . The scope of the endure is to address the needs of patients as they navigate the online health care website . A framework for designing the billing agreement will in addition be developedThe consulting group acknowledges that the best quality of online care is provided through patient-centered , physician-guided , cost-efficient care that encompasses both the advantage of internet engine room and the science of treat . Attributes of the online health care service will be able to include promotion of unceasing ameliorate relationships through delivery of care in a grade of care settings according to the needs of the patient and skills of the medical staff .
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More importantly , it must p! rovide counselor-at-law , taste , and advice in language that is informative and specific to patientsIn brief , the design of the strategy must ensure the provision of effective , efficient clinical care embedding clinical decision sign tools into the application and development information technology to support patient gentility , patient care planning , coordination of care , and supervise of performanceProposed ModelIn for the online care system to be effective it must , in the least , incorporate the following nomenclatureStored procedures in the registry to generate a list of patients who are due for a condition-specific interventionA deposition for EMR s (Electronic Medical RecordsAccess for patients online to request appointments and medical refillsA link to a personal health record program controlled by each patient but customized to receive data from the Online-care staffSecure access to authorized external providers maturation a medical exchange portalThe ability to barge in a scale (for obesity patients , in a patient s hindquarters which would be connected to a wireless net income and monitored by the Online-care staffThe ability to install a docking mail service for anovulant bottles in a patient s home which would also be monitored by a wireless mesh . for each one eon that the patient opens the docking station , the amount of medicine consumed and the time it was administered is recordedVia the internet , the medical staff will be able to program a medication reminder system to alert patients to take the correct doses at the correct timeA video-conferencing system which would allow patient-to-physician and physician-to-physician communicationIn conclusion , the use of electronic medical records , electronic prescribing , and internet scheduling further add to the improvement of patient care and the online care application enables care to be provided more expeditiously and in a timely manner . conventional patient care , in c ontrast , often requires patients to scroll multiple! office visits . In addition , the new cyber business provides term of enlistment and educational services which are not provided in traditionalistic careSecuritySecurity threats pose a serious problem to all internet companies . The most common are unlicensed access and eavesdropping . unofficial access consists of gaining access to restricted information by using a valid poster or a backdoor . An floor compromise is a type of unaccredited access where someone new(prenominal) than the account owner uses the privileges associated with the compromised account . regrettably account compromises are a serious incident that efficacy lead to loss of data , data alteration , and even stealing of services . Eavesdropping is the unauthorized interception of information that travels on the network This information might contain confidential data such as usernames and passwordsMany computer hackers are motivated by the rushing of pause into a secure system even if they cause no damage . Internet security law mandate a fine with or without imprisonment for those who are caught The federal organization also classifies computer invasion as a form of trespassing . It is considered trespassing if a user acts beyond the intended function of the system , such as uploading s or changing dataAlthough there is no absolute set about that a computer hacker will gain access to the Online-care application , there are several security measures that will make it extremely difficult to do soThe use of packet-filtering technology , firewalls and invasion detection systems would be a expensive tab . Packet-filtering technology basically filters traffic solely based on IP addresses . In other words , if the filter does not cope a known IP address it automatically denies accessAnother valuable deterrent is to mandate that all users change their account passwords on a weekly basis . This method excludes the surmisal of a hacker to compromise the system for a d rawn-out period of timeIntellectual PropertyThe Onlin! e_care group will need to obtain a secure for this internet application . This will give the carrier the single(a) right to control reproduction or lodgeation of the parcel system application for a certain period of time . essentially , intellectual property laws confer a bundle up of easy lay rights and are designed to protect different forms of subject effect . Intellectual property sometimes has a degree of crossing because it deals with open law , trademark law , copyright law industrial design rights and trade secretsThe copyright law would sure apply to the software embedded into the online care system , if it is an sure design however , any products change that are a new invention , will need a patent for proper intellectual property protectionGenerally , the application regulated by exclusive rights is unauthorized reproduction or commercial exploitation . Therefore , the best way for Online-care to bend any infringment of other companies is to ensure tha t they are granted a full retinue of exclusive rights to reproduce or adapt another idea or product . Bibliography1 ) Starfield B , Shi L . The Medical groundwork , Access to Care , and Insurance A Review of depict . Pediatrics . 2004 113 (5 Supple :1493-982 ) Larson EB . medical fortissimo as a duty - Back to Basics : Preserving the Physician-Patient human relationship in a challenge Medical Marketplace Amer J of Med . 2003 114 :168-723 ) Grumbach K , Bodenheimer T . A Primary Care category for Americans : Putting the House in . JAMA . 2002 288 : 889-893 citing Murphy J , Chang H Montgomery JE , Rogers WH , Safran DG . The attribute of Physician-Patient Relationships : Patients Experiences , 1996-1999 . J Fam Pract 2001 50 :123-294 ) Pathman DE , Konrad TR , Williams ES , Scheckler WE , Linzer M , Douglas J . locomote Satisfaction Study separate . Physician Satisfaction Dissatisfaction , and employee turnover . J Fam Pract . 2002 Jul 51 (7 :5935 ) Brennan TA . Luxury Primary Care - Market Innovation or Threat to Access! ? N Engl J Med . 2002 346 (15 :1165-86 ) Future of Family medicate Project Leadership deputation . The Future of Family Medicine : A Collaborative Project of the Family Medicine Community . Ann Fam Med . 2004 2 (Suppl 1 :S3-327 ) Herzberg , F (1966 . Work and the spirit of man . Cleveland : World produce Co8 ) Robertson , I Smith , M (1985 . Motivation and job design : Theory research , and practice . St . Paul : West make Co9 ) Rush , H (1971 . Job design for motivation : Experiments in job enlargement and job enrichment . New York : The Conference Board10 ) Arregoces , M (2005 . Data Center bedrock . Cisco Press 365-589PAGEPAGE 9 ...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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