Clearmen Freestyler

1.INTRODUCTION: 1.1.UNILEVER: Unilever is a BritishDutch multinational fast-moving consumer goods company. Its wares involve foods, beverages, cleanup spot agents and personal care products. It is the worlds third-largest consumer goods company measured by revenues (after Procter & find and Nestlé) and the worlds largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they work on as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow succession Paul Polman is Group Chief Executive. As of December 2011, it was the eighteenth largest company on the FTSE, with a market capitalization of £27.3 billion.[1] 1.2. mountain ANALYSIS: 1.2.1.STRENGTHS: 1.2.2.WEAKNESSES: 1.2.3.OPPORTUNITIES: 1.2.4.THREATS: ? 2.CLEARMEN PRODUCT: 2.1.INSIGHTS, STRATEGY AND THE IDEA: Beauty and androgynous seg handsts dominate the Vietnamese shampoo category while priapic person shampoo is relatively unknown; bring in manpower took the chance to educate hands on their scalp requirements and how Clear Men potful service control dandruff.

The challenge was how to blither to men who do not use a mannish item shampoo and convince them Clear Men is the scoop up product for them. The Insights showed that mens passion points were technology and football game. The sentiment was to die the dandruff-free, non-stop performance that the target would find appealing. To communicate the p roducts benefits, freestyle football was mak! e the core focus of this campaign. The relevance between men demo their skills (looking good) and a young, cool approach to playing football helped us arrive at a great participatory platform. 2.2. aim: CLEARmen is a brand that is built on the useful history that men have different scalp requirements from women. And that CLEARmen, with its ingredients, can help tackle dandruff...If you want to get a in full essay, lodge it on our website: OrderCustomPaper.com

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